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About Us

Our team

Eric Nelson – Executive Coach | HR Strategist | Business Transformation Partner


Eric brings over 25 years of experience as a business executive, human resources leader, consultant, and executive coach, guiding organizations through critical transitions, cultural transformation, and strategic growth. As the founder of HR Consulting by Nelson & Associates, Eric partners with small to mid-sized businesses to align people, process, and purpose.


Certified in Unreasonable Hospitality Coaching and Extreme Ownership Leadership, Eric infuses his work with practical accountability, empathy-driven culture, and strategic clarity. He’s the published author of several leadership-focused articles, including:

  • “Managing Transition: Why People Resist Change (and What to Do About It)”
  • “Leadership Isn’t a Title: It’s How You Show Up”
  • “From Chaos to Clarity: Aligning Strategy with Culture”
  • “The Power of Unreasonable Hospitality in the Workplace”
  • “Creating Momentum: How to Lead Change from the Ground Up”
     

Eric helps leaders:

  • Accelerate execution of strategic initiatives
  • Catalyze breakthrough transformation during times of change
  • Increase team alignment, trust, and execution
  • Build people-first organizations rooted in culture, clarity, and accountability


As a human capital strategist and executive coach, Eric helps organizations:

  • Clarify and align on purpose and strategy
  • Define the unique role of the executive team
  • Create near-term wins that demonstrate progress
  • Build cultures where employees feel ownership, value, and direction
  • Resolve people challenges through practical, trust-based coaching


Eric’s coaching and consulting style reflects a deep belief in radical alignment, where leaders connect business outcomes with leadership behavior and cultural integrity.

  • Executive Coaching with a focus on Extreme Ownership and strategic clarity
  • Organizational design & workforce planning aligned with business strategy
  • Culture development through Unreasonable Hospitality principles
  • High-performance team development
  • Leadership alignment & accountability
  • Managing transition during growth, restructuring, or leadership changes
  • Executive offsites, strategy sessions, and people-first interventions

Our mission

We exist to make businesses extraordinary by unlocking the full potential of their people. We believe that great companies aren’t built by policies or processes, they’re built by people who feel seen, valued, and empowered. 


Our mission is to transform workplace cultures, inspire leadership with heart, and create environments where innovation and growth thrive naturally. 


Together, let’s go beyond good enough and make businesses not just successful, but exceptional.

Executive Coach business consulting

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